Visual merchandising for Christmas campaign “Villeroy & Boch - Arte della tavola

Visual merchandising services for complex Christmas campaign “Villeroy & Boch - Arte della tavola".

Main activities

  • Merchandising of goods and POP materials in premium multi-brand stores
  • Development of special manual, including brand guidelines and detailed instructions to execute precisely the merchandising requirements
  • Training of the team of visual merchandisers and contact center to properly set up display windows, implement product installations and provide customer support
  • Trade activation plan, including planning and sending newsletters to trade
  • Plan of interventions of involved personnel – schedules of set-up of display windows and following store visits
  • Setup and update of sales channels database
  • Extensive tailor-made reports